SALT LAKE CITY, May 5 /PRNewswire-FirstCall/ -- Zions Bank today announced
the launch of a Spanish language version of its Internet site,
http://www.zionsbank.com/espanol. The Web site is targeted at the growing
number of Latinos making financial transactions online. Nationally, 76 percent
of bilingual Latinos use the Internet, according to a 2007 report by the Pew
Hispanic Center. Other studies indicate Hispanic entry into the online
marketplace is outpacing that of the general market.
More than 100 individual Web pages on the site allow consumers to compare
a variety of personal and business banking products to select the best choices
for their unique needs. The site allows users to locate branch offices, read
about Spanish-speaking community bankers along the Wasatch Front, and learn
financial tips. Also included are "Su Futuro Financiero" consumer education
columns written by Zions Bank'sSylvia Haro.
Businesses can take advantage of information about treasury management
services and international banking in Spanish. The pages also feature local
Latino-owned businesses that have been highlighted on Zions Bank's "Negocios
en Accion" weekly radio feature, also hosted by Haro.
"Zions Bank's new Spanish Web site helps reinforce our commitment to
serving the Latino community, and its launch coincides with the bank's efforts
to expand its services for Hispanics to even more branch locations this year,"
said Joe Reyna, multicultural retail region president.
Plans are underway to continue expanding the content and features
available online in Spanish.
"Because more than half of Zions Bank's personal account holders are
enrolled in Internet Banking, we know it is a convenient service that now can
be used by our increasingly diverse customer base, including those who prefer
making financial transactions in Spanish," said Carl Snyder, president of
Zions Internet Banking.
Zions Internet Banking has garnered awards and recognitions for being at
the forefront of the online banking industry. In 2007, Zions Internet Banking
was named as a finalist in the in the 2007 Computerworld Honors Program and
was recognized for its extraordinary use of information technology in the
Finance, Insurance and Real Estate category. In addition, Zions Internet
Banking received the 2007 Utah Best of State award for computer-related
services.
A 2004 study by the consulting firm Speer & Associates ranked Zions Bank's
Web site as the No. 1 bank Internet site among regional banks with assets
between $15 billion and $25 billion. In the overall ranking of Western
Hemisphere banks, Zions ranked No. 7 just after multi-regional and Canadian
institutions. In 2004, financial services consulting firm Javelin Strategy &
Research published a survey that ranked Zions Bank's online bill payment
system (http://www.zionsbank.com) No. 1 for its services and features. In
addition, Javelin ranked Zions Internet Banking No. 3 for its identity fraud
prevention, detection and resolution capabilities.
Zions Bank, a subsidiary of Zions Bancorporation (Nasdaq: ZION), operates
138 full-service branches and nearly 200 ATMs throughout Utah and Idaho. In
addition to a wide range of traditional banking services, Zions offers a
comprehensive array of investment, mortgage, and insurance services, and has a
network of loan origination offices for small businesses nationwide. The
company is also a leader in providing electronic banking services, including
odd-lot electronic bond trading. Founded in 1873, Zions has been serving the
communities of the Intermountain West for 135 years. Additional information on
Zions Bank is available at http://www.zionsbank.com.
SOURCE Zions Bank
Contact: Heidi Prokop, Public Relations Manager, +1-801-844-7915, or Carl Snyder, Internet Banking President, +1-801-316-1660, or Joe Reyna, Multicultural Region President, +1-801-524-8810, all of Zions Bank